Black Shark

Black Shark Technologies is a subsidiary of Xiaomi which makes high-end hardware, software and accessories designed for. They produce the line of flagship -based flagship gaming smartphones of the same name.

Black Shark is commonly mistaken to be a Xiaomi sub-brand. However, while Xiaomi invested heavily in Black Shark technology, it is officially a separate entity.

History
The Black Shark was announced in August 2018 as a new gaming smartphone brand by Xiaomi. In March 2019, the Black Shark 2 was launched in India. In February 2020, Black Shark announced their new brand logo and slogan "Game is real".

In October 2019, Xiaomi introduced JoyUI, a gaming-focused variant of MIUI for Black Shark phones.

Anthem
"People are born ordinary

Reality is simple and mediocre

We can never escape from the certainty of life

I know you always say, none of it is real;

The armies I command, my mountains of gold and the lands I have conquered,

Even myself who has super powers

I disguise myself in a virtual world

In my hope I fight

In my allies I trust

From the frustrations I pursue faith

From the vast worlds I discover greatness

It is always the ordinary me, who is behind all those extraordinary realities

All experiences are experienced

All feelings are real

Why do I love games?

Because for me

GAME IS REAL"

- Black Shark's Anthem